Days Jewelers

Nashua, NH

The Day’s Jewelers Nashua store is the first ground up venture for the popular New England jewelry store chain. The selected lot on Hanover Street opened up the opportunity to establish new branding for both the store’s interior and exterior. The new facility is intended to attract a wide ranch of age groups but the general intent was to update their current branding to relate to millennials. The jewelry chain has been recognized for their specific Forevermark line, however the new store showcases that they offer far more than just diamonds. Energy conscience assemblies were put in place for the exterior wall and roof systems allowing for very economical mechanical system alternatives. Modern materials and detailing were incorporated into the interior and exteriors portions of the building. The hope for this store is to stand side by side with the best in the country and the accolades achieved suggest that the projects teams succeeded in this venture.