LOCATION
Nashua, New Hampshire
A ground-up flagship retail store that redefines a regional brand through modern design, energy efficiency, and an elevated customer experience.
The Day’s Jewelers Nashua store marks the first ground-up location for the well-established New England jewelry retailer, creating a new flagship presence along Hanover Street.
The selected site provided an opportunity to redefine and modernize the brand’s identity through both architecture and interior design. The store was envisioned to appeal to a broad range of customers while refreshing the company’s image to better connect with younger demographics, including millennials, without losing its established customer base. While Day’s Jewelers is well known for its Forevermark diamond line, the new flagship was designed to highlight the full breadth of their offerings.
Energy-conscious building assemblies were incorporated into the exterior wall and roof systems, supporting more efficient mechanical design strategies and reducing overall energy demand. Inside and out, contemporary materials, clean detailing, and a refined material palette were used to create a modern retail environment that elevates the customer experience.
The result is a flagship store that positions Day’s Jewelers alongside leading national retailers, successfully combining brand evolution, energy performance, and a high-quality retail environment.